Website design may not be on the top of your New Year’s Resolution list (kudos if it is!). Still, we know from experience and definitely from the shifts in business that 2020 has created, that now more than ever, you have to be eCommerce ready. With more and more consumer engagement and transactions happening online, your business simply cannot afford not to be. Crafting and updating your website to perform better gives you a multitude of benefits, though most importantly, it can give you access to professional and efficient eCommerce. If you are already trading online, but you want to grow your business or improve user experience, you have come to the right place. Here are some website design trends to look forward to in 2021 to inspire you:
Layouts, Transitions, And Navigation
Creating an interesting site that invites consumers to explore offers unique engagement while also serving a purpose. Multidirectional layouts, coupled with animated transitions, are definitely a 2021 staple. Long gone are the days of boring scroll grids to display your products. Making your navigation menu a focal point instead of hiding it away is also a trending trope since users are being trusted to know why they have come to the site. It allows them the authority of choosing their own journey – going exactly where they need to and being left to explore the rest of your content at their own leisure.
Don’t be fooled into thinking that eCommerce Website Design is all about functionality. Experimentation with bold and wild colour choices are definitely expected for 2021, with minimalistic design becoming mundane and falling short of user expectations. However, don’t feel as if you need to go all out – simply playing with seemingly unmatching colours can create an interesting and daring visual palette without compromising on efficiency or brand identity.
Speaking of visuals that wow: Injecting selected product features or design elements into your website is an intelligent way of tying brand, product, and eCommerce Websites together. 3D elements and engaging animations create even more value for users to unpack and explore – letting them spend more time with your product. You could even consider incorporating your sustainability or value systems into these to own your brand and create a fully immersive experience.