What Is A User Interface?A user interface (UI) is where humans and technology meet. It is how a person will interact with a digital device, application or website. Well-designed UI allows for users to interact intuitively and seamlessly. This is vital for any eCommerce website, and the flow should effortlessly funnel the user to the desired endpoint.
How To Make The UI As Friendly As PossibleAny barrier in the UI can be off-putting for a user and result in the loss of a sale. It is vital that these four design considerations are taken into account when engaging in an eCommerce website design project.
- Keep it simple – A clean, neat, obvious interface is a winner.
- Predictable outcomes – Users have become accustomed to typical layouts and functions across various applications. Embrace these norms to create a UI that relies on the user’s instinct and unthinking responses.
- Targeting to the audience – Gear the interface towards the typical user, bearing in mind factors such as age, education, experience, technological skills and preferences. Seek the balance between skilled and inexperienced users to find the perfect interface that will engage advanced users but not deter inexperienced or tentative users.
- Clear Communication – The function of every element of the eCommerce website design should be clear to the user. Unclear elements may benefit from clarification, such as pictures, labels, icons, tooltips or notifications. You might even go so far as to create step-by-step tutorials to guide a user through the process.