What is an E-commerce Web Developer and What Do They Do?

An e-commerce web developer is a specialised professional who designs, builds and maintains online stores and digital shopping experiences. Their work goes far beyond standard website building, as they deliver seamless and secure online transaction functionality. With the ever-increasing popularity of online shopping, finding the right e-commerce web developer in Sydney is essential for maximising your digital presence, sales and ROI.

E-commerce Web Developer Skills

An e-commerce web developer needs a variety of skills that differ from those of a general web developer. Their expertise spans design, coding and all elements critical for online selling, including, but not limited to:

• E-commerce Platform Proficiency: Developers specialising in e-commerce are highly skilled in platforms like WooCommerce, Shopify and Magento. These robust and highly complex platforms offer sophisticated functionalities like in-depth product catalogues, international payment gateways and inventory management.
• Secure Payment Systems Integration: The safety of customer transactions is a top priority and e-commerce developers carefully integrate secure and trusted payment methods, like PayPal and credit card processing systems, and align all systems to Payment Card Industry Data Security Standards (PCI-DSS).
• User Experience (UX) Design: E-commerce developers bring broad and deep technical skills to the job as well as creativity and high levels of intuition. This means they can deliver a technically advanced website that is visually appealing and user-friendly. They ensure the customer journey is instinctual, with easy navigation, fast loading and responsive design for mobile devices.
• SEO and Analytics: An e-commerce developer must also know search engine optimisation (SEO) techniques. They will integrate analytics tools that track customer behaviour and boost the site’s ability to convert visitors into customers.

E-Commerce Developer Vs Regular Web Developers

While both e-commerce and general web developers are skilled in coding and design, e-commerce developers possess additional expertise that is integral to online store building.

These professionals ensure your website can:

• Handle complex, live inventory management.
• Process transactions securely, at a good speed and consistently.
• Provide detailed order tracking. 
• Provide efficient customer service functions. 
• Handle shipping platform integration.
• Handle payment platform integrations elegantly.

These are specialities that a general web developer does not provide.

On a more strategic level, e-commerce developers understand the importance of building a website with scalability in mind, which greatly influences the foundations that are laid. As your product range grows, your website needs to be flexible enough to accommodate new categories, pricing updates, additional platforms and promotional campaigns.

The Importance of Appropriate Development

Getting your e-commerce pages developed correctly is crucial for your business and ROI.

Well-optimised product pages can lead to higher conversion rates, better SEO rankings, a seamless customer experience and greater income streams. Without proper development, several issues could arise, such as:

• Broken Checkout Process: One of the worst outcomes is a malfunctioning checkout page. As seasoned e-commerce people say, “A failed checkout is snatching defeat from the jaws of victory.”
• Insecure Payment Gateways: If your payment systems are not robust and secure, your customers’ data will be at risk, quickly destroying any trust but this could lead to legal action. 
• Poor Mobile Experience: With mobile device shopping on the up and up, a mobile-optimised site is a no-brainer. Without this, you will lose potential customers.

Guarantee a secure, seamless and mobile-friendly shopping experience for your potential clients and protect your brand reputation. Get started with the best e-commerce web developer in Sydney today.