So, you’ve taken the leap and gotten a website for your business, but for some reason, you’re not seeing a surge of visitors or sales. If your analytics data indicates that visitors drop off fairly quickly with very little interaction, you may be dealing with one – or several – of the main issues that website owners run into along their journey, which can lead to great disappointment and frustration.
Fortunately, we’ve compiled a list of things to check on your website in order to identify problem areas that could use a bit of improvement. If you notice several of these issues on your website, it’s best to consult with a professional web design company for assistance.
Slow Loading Pages
Open your website from a new device or clear your cache if you’re using your regular phone or laptop. Take a look at how fast – or slowly – your site loads and time it. Now consider for a moment how you would feel if this was another website you were visiting. Are you satisfied with the load speed, or would you more than likely feel tempted to close the browser tab and move on to something else?
Poor Quality Images
Visuals are extremely important when it comes to effectively capturing the attention of people, and it’s no different for websites. Are your images of a high quality, crisp, and edited well? If you haven’t used professional images or stock photography, you may need to consider investing in a few high-quality photographs and images to create a more sophisticated-looking, appealing online presence.
Confusing Messaging And Navigation
Sometimes the message you’re trying to convey isn’t as clear as you may think, especially if you’ve resorted to writing your own website copy or had a family friend who isn’t specialised in this field do it for you. Content is crucial for websites, and copy needs to be well thought out, direct and easy to understand.
The same goes for any buttons and processes you have on your website. For example, if you have an online store, the browsing, searching, buying, and payment process needs to be as seamless and easy as possible for the end-user. Take a look at your site’s analytics to identify where most of the drop-offs happen so that you can narrow down and pinpoint problem areas on your website.
If all of the above issues seem daunting to you, or you can’t quite identify where the problem lies with your website, it’s best to consult a web design company that has professionals who deal with digital and websites on a daily basis. The investment in a good agency will be well worth it when you see your site’s performance soaring as a result.
Getting your website to perform well is something that an experienced web design company can help with. Hire a professional designer in Sydney and learn about the other extensive benefits of having a successful business site. For more information, contact us here.