User experience is simply paramount in today’s day and age. The value of UX (user experience) is often underestimated by many with little to no industry knowledge. But it can directly lead to sales conversions because positive experiences translate to potential consumers who remember your brand for the right reasons. And as Australian web designer Sydney specialists, we understand why businesses need to prioritise UX.
In this blog post, we explore how to improve your user experience with web designers in Sydney. We use our years in the industry, expansive client portfolio and industry expertise to summarise what you need to focus on to create meaningful and successful user experiences for your customers.
UX can be defined by navigation, content and what consumers remember. Memorability relies on how strong your online brand persona is. The good news? It can be created even if yours is not particularly strong. Visually, your website should stand out. That means using high-quality images. Your content and copy should be simple but engaging. If you are a formal business, using colloquial copy may not translate well. It needs to be organic content that you can optimise. Consumers should have a pleasant experience that they remember whenever they are reminded of your business.
Keep Their Attention
This is a tricky aspect, but using visual imagery to keep your consumers’ attention can be significant. It requires you to find a balance that works. An informative but entertaining video can often be what keeps consumers on your site, but it needs to result in lead generation and sales conversions. If your video is too long or too short, consumers may find themselves bored or distracted. If your video is placed incorrectly, it may confuse your communication goals.
Focus On Navigation
Links that do not work, poor content flow and difficulty locating specific information lead to a bad user experience. You need to visit your website as if you were a potential customer. This will help you easily identify possible frustration points this way. Essentially your website needs to be simple and easy to navigate.
User experience can set you apart from your competitors in the market. Good UX works, leading to sales and expands your customer market. Not only will improving your website UX and create more enjoyable experiences for consumers, but it will also update your online presence for 2022.
At Spin Design, we can assist in creating memorable user experiences that make a difference. We are expert Australian web designers who specialise in building websites that will exceed your business expectations. Contact us today.