Should I rely on social media alone or hire a website development company in Sydney?
In our increasingly digital world, it’s not a question of “if” you need to establish an online presence but rather “how”. You might be debating whether to rely solely on social media or invest in a professional website development company in Sydney.
Considering that Australians spend nearly 6 hours a day using the internet, and while the majority of the population has social media accounts, it’s mainly the 25-34 age group that uses social media the most. This means that vast percentages of internet users still rely on websites to get the information they want.
Still unsure? Spin Design can help you make an informed decision.
Relying on Social Media Alone
The Pros
- Ease of Use: Social media platforms are user-friendly and don’t require extensive technical knowledge to set up and manage.
- Low Cost: Creating social media profiles is usually free.
- Immediate Audience: Access a vast user base and reach potential customers right away.
- Engagement: Interact with your audience in real time, build a community, and gather feedback effortlessly.
The Cons
- Limited Control: Social media algorithms and policy changes can affect your visibility and reach.
- Lack of Brand Authority: Relying solely on social media might make your business seem less professional compared to competitors with websites.
- No Data Ownership: Social media platforms own the data you generate, limiting your ability to leverage customer insights effectively.
- Limited Customisation: Design and functionality restrictions can hinder your ability to provide a tailored user experience.
Hiring a Website Development Company in Sydney
The Pros
- Full Control: A website development company in Sydney gives you complete control over design, content and functionality, allowing you to create a unique digital shop front.
- Enhanced Credibility: Instil trust and confidence in potential customers, enhancing your brand’s authority.
- SEO and Visibility: Optimise your website for search engines, improving your visibility.
- Data Ownership: Own and control the data generated on your website, enabling you to harness valuable customer insights.
The Cons
- Higher Initial Investment: Developing and maintaining a website may require a larger upfront investment compared to setting up social media profiles, but higher ROI in the long run.
- Ongoing Maintenance: Websites need regular updates and maintenance, so hire a website development company in Sydney for support.
While social media is an excellent tool for connecting with your audience, a professional website created by a website development company in Sydney offers greater control, credibility and the potential for long-term success. Strike the right balance, request a quote today from Spin Design.
