Two Things That Will Improve Your E-commerce Website’s Performance
With so many companies moving away from brick-and-mortar buying and selling to e-commerce, it is necessary to wrap our heads around what excellent e-commerce website design Sydney looks like.
In theory, it is easy to set up a website that has e-commerce capabilities. However, to ensure that the website achieves the best possible return on investment, we should consider two key things for making an e-commerce website perform better.
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Make Customers Feel Safe
In the e-commerce world, fraud is unfortunately rife. For every honest e-commerce website on the Internet, five fake and fraudulent ones exist that will either steal your credit card information, sell you phoney products or take your money and simply never deliver what you paid for.
Convincing and assuring customers of the legitimacy of your e-commerce website is critical to making sales.
Aside from providing backend security protocols such as an SSL or having several authentification layers to help customers feel more secure, design choices also have an impact.
For example, poor grammar and spelling errors in the copy on your website are a red flag for many customers, who will immediately question the legitimacy of the website. Other red flags are pop-ups and redirects, which will make many potential customers jump ship straight away. Avoid these at all costs.
There are various other things to look out for, but making sure your customers feel safe on your site is a top priority.
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Make Sure Your Website’s Store Is Easy To Navigate
There is no quicker way to lose a customer than to make your store incomprehensible and confusing. If a customer gets lost and can’t get out of it, they will click away or simply close the page altogether.
The last thing you want your customers to feel is frustration, as this will eat away at the dopamine fix they get from making a purchase and they will then not want to buy anything anymore.
Too often, web designers get so overly clever with website design by adding complex features or functions that average website visitors can’t make head or tails of what is happening.
If a customer can’t figure out how to close a pop-up, how to find the search bar, if the search function doesn’t work logically, or they can’t find simple and key information such as the price of the item on sale, then you will have lost them.
When it comes to e-commerce website design, the simpler and more intuitive it is, the better.
For world-class e-commerce website design, contact Spin Design today and let us know how we can help your business grow!
