How To Make Sure Your Web Design Meets Industry Benchmarks

About 26% of all websites on the Internet have been designed using WordPress as a web design tool. It is the most popular website builder of all time. However, there are certain things to consider when using WordPress to ensure that it yields the best possible website in the end.

Aesthetics

• Theme

Choose your theme carefully. The WordPress theme chosen needs to be reflective of your brand. If you don’t use one of WordPress’s core vanilla themes and instead choose to modify them through the use of child themes, then make sure that your modified theme provides a positive user experience.

One of the theme considerations is to use a simple yet compelling colour palette that makes use of contrast to highlight critical elements such as calls to action, as well as clear brand colour schemes to ensure synergy. The use of clear, white space is also desirable, as it makes the website feel more inviting because it feels less cluttered.

• Fonts And Typography

While on the topic of aesthetics, it is probably worthwhile to invest in some custom fonts and typography. For this, one needs to carefully weigh up readability against brand image – always lean towards readability.

• High-quality images

High-quality images also need to be ensured. For this, two aspects should be taken into account: visual quality and file quality.

The visual quality refers to the artistic and technical expertise of the image. Is it clear and appealing? Does it look professional? Do the colours match the theme?

The file quality refers simply to the resolution of the image. Low-resolution images that are pixelated look unprofessional, so ensure that the images are crystal clear.

Functionality

• SEO

Check your readable permalinks to ensure that they best use search engine optimisation (SEO). This means customisation, which often requires the services of a professional.

• Plugins

You should also choose your plugins wisely. There are so many to choose from that it can be easy to overburden your website and negatively impact its performance. When choosing plugins, carefully consider your website’s goal and purpose while never forgetting about security and searchability.

Plugins should at the very least cover basic functions such as security, spam blocking, SEO and social media sharing.

• User Experience Tests 

Conduct user experience tests to determine friction points on your websites. Such testing can also ensure that pages load quickly enough, that images load, that links work correctly, and that plugins are operating as they should be.

• Mobile Friendly

Finally, since more than half of all web traffic originates from mobile devices, make sure your website is mobile-friendly. This means that the website has been optimised for mobile use and can deliver a seamless and smooth experience for mobile users.

To ensure that you get the best WordPress web design services in Sydney, contact Spin Design now for professional advice!