When you invest in a professional website design, one of the essential features of your new website is that it should be an accurate reflection and representation of your brand identity.
What is brand identity? Brand identity is visual signs that help customers recognise the brand at a glance, but these visual signs also indicate the brand’s values, services, and personality.
As a professional web design agency in Sydney, we understand just how important it is to incorporate brand identity throughout your website. So how is brand identity incorporated?
Knowing Your Brand Identity
You’ll only be able to give your web design an accurate idea of your brand identity if you have a clear picture of it yourself. For example, if you are a new company that does not yet have a logo, colour scheme etc., you may need to work with a graphic design to help you come up with good visual elements that represent your brand.
When it comes to your website’s layout and colour scheme, there should be cohesion from one page to the next, and the entire site should feel like it belongs to one business.
Content That Shows Who You Are
While the visuals will first capture viewers’ attention, headlines and content are just as important. The content on your site should be written in a tone of voice that reveals who you are as a brand and provides information about your products and services and what you stand for.
Choosing The Right Web Designer
Choosing the right web designer will play a massive part in your website’s success. Ensure that you select a web design agency that has experience working with various brands and fully understands the concept of brand identity.
Brand identity is how your customers identify you from your competition, so it is imperative that your website has a strong brand identity, and this should be carried out throughout all your branding endeavours.
Are you looking for a web design agency in Sydney? At Spin Design, we have a team of professional web design specialists ready to create the perfect website for your business.