The world never stands still, and neither does the advancement of online technology. Simply having a website is no longer enough to keep your business ahead of the pack, as Google and other leading digital organisations keep forging ahead to improve the quality of user experience – and this heavily impacts how well your website performs.
This year marks yet another time of big changes for websites and their owners, as Google has been working hard to release a new and improved set of search and website quality criteria. The aim is to constantly improve the experience users have on websites by checking the quality standard and ease of use of each website and ensuring that what they provide as their top recommended websites in a search result are relevant and satisfying to the end-user.
If you’re currently in the process of planning a website design, Sydney or elsewhere, or whether you have an existing site and want to keep it in top condition, you need to be aware of the changes that will be rolling out at the start of June 2021.
Content Is Still King
You’ve probably heard this before if you have a reputable digital service provider on call, but if you haven’t or are already familiar with the importance of good content, this is your reminder. Google will be inspecting websites for what is posted on them and how relevant the content – which includes copy and visual media – is to what the website claims to offer as a core service or product. They’re looking for transparency and information that is completely true and accurate to ensure not to mislead visitors and potential customers. As always, it’s crucial that your website has relevant information that is well-written, easy to understand and provides clear concise instructions.
Page Experience Factor
A new addition to the overall qualifying set of criteria the Google algorithm uses is Page Experience. While this has always been a factor, this is the first time that a full, dedicated set of parameter checks will be done on a website. What will it be looking for? Ease of use, mostly. That means that your website’s pages need to load quickly, information needs to be laid out in a way that’s easy to understand, buttons are properly placed and give clear instructions, and elements on the page such as images and text display correctly while the page is loading.
The Page Experience factor will be inspecting what a user sees when they click on buttons and load pages on your site, just as a normal user would. Anything that would frustrate the average user, such as slow load time and confusing button navigation, will get a negative rating.
These are just a few of the changes and upgrades that will be happening within the next few weeks. If you’d like to ensure that your website’s ranking remains where it is or improves over the next few months, contact a professional local website agency in Sydney for expert advice and the changes necessary to keep your website performing well.
Getting your website to stay on top of the rankings is something that an experienced website design company can help with. Hire a professional designer in Sydney and learn about the other extensive benefits of having a successful business site. For more information, contact us here.