While it is vital that your website accurately reflects your brand, it is also true that it needs to create a good impression while grabbing and holding the user’s attention. Australian web design that includes at least some of the following elements will be sure to have this effect.

Innovative Photography Techniques

Incorporating different photography ideas will generate more interest in your product pictures. Consider incorporating interesting backgrounds that provide clues or cues for the usage and functionality of the product. Try different angles and perspectives. Use zoomed-in shots of important components of the product. Or try a panoramic photo of the product that the user can rotate to view it from all angles. For photographs of contact people, investigate options besides the boring old head and shoulders mugshots. Consider picturing them in their actual (or staged) work environment, on the job in their appropriate workwear (where relevant). In other words, show them doing their actual work, including using their trade’s tools, where applicable. Try a cheeky take! Imagine having a typical headshot of your team member, then when a site visitor waves their cursor over it, a funny photo of them pulling a face or wearing a cape is revealed. This fun idea humanises the staff members and makes them appear more approachable.

Animations And Transitions

Cleverly animating certain elements in your web design adds interest and assists in holding the user’s attention. Build in interesting transitions on product pages as the user scrolls for more information. Examples include perspective changes, scene switches, side to side transitions or rotations, and horizontal or vertical masks that continuously display and hide web page sections. Be careful, however, not to animate and create movement on everything. Too much busyness can be off-putting.

Interactive Elements

Interactive features are all the “clickable” items on your page that help to retain the user’s attention. As with animations and transitions, be careful not to overdo the use of these features, as they can detract from the effectiveness of your website. Examples of interactive elements include buttons, menus, forms, quizzes, calculators, surveys, sharing buttons and infographics with changeable or clickable parts with automatic updates. For help with these and a multitude of other features in Australian web design, contact Spin Design today. Our goal is to get your site up and running and maximise its effectiveness as your 24/7 shopfront.