A Website With A Template Or Custom Coding – Which Is Better?

website template

One thing we all know that a new business needs is a website. Ready-made templates seem to be a cost-effective, slick option. Though you wonder: if templates are the answer, why are most companies using a web design company and designer in Sydney to custom build websites?

Let’s compare the template option versus a web designer.

Using Website Builders And Premade Templates

Pre-made templates mean you don’t need manual coding. The drag-and-drop editor makes beautiful layouts easy and facilitates a mobile-friendly website. The chosen template will also have social media and e-commerce widgets.

Why would you use this option?

  • Business is new or bootstrapped.
  • It is an inexpensive option as only a subscription plan payment is necessary.
  • The templates are easy and intuitive. Some elements can be personalised.
  • Some offer technical support.
  • This option suits “emergency builds” if you need a website ‘yesterday’.

Why would you NOT use this option?

  • You are not able to fully optimise your website for search engines. You can’t edit the code and mostly can’t add vital SEO tags. This means poor Google search results.
  • You will not be able to optimise code if the website is slow, which will chase sales away from your website.
  • You can’t transfer your website when upgrade time comes as it is hosted on the website builder server. You will lose everything.
  • You are not the owner of the website; the website builder platform owns it.
  • The general, safe website layout will not stand out from the competition. There are very few personalised features.
  • A free version website builder may require you to agree to display distracting adverts.
  • If you are serious about developing your business, it is wise to use a web developer and customised website.

Using A Website Developer And A Front End Developer

Using an experienced website developer and front end developer means your customised website will be professional and leveraged to the maximum.

Your customised website should work like a member of staff to achieve your business goals.

As with all things in life, if you pay peanuts, you will get monkeys, so choose a balance between experience and budget.

Why would you use this option?

  • The professional-looking website will be a perfect fit for your business and customer needs. It can have endless features AND stand out against your competition.
  • It will be fully optimised to pull in leads and increase sales.
  • Google rankings will be superior through optimised sitemap creation, meta descriptions, search engine registrations, etc.
  • You own the website and can move it without losing anything.
  • The page speed will be far superior. This is CRUCIAL for getting clients to order or book and Google rankings.
  • You will get endless professional support.
  • You can update coding as technology develops.
  • Your website will be scalable to meet business needs.

Why would you NOT use this option?

  • The cost is a big barrier for bootstrapped businesses, BUT the R.O.I. is immense and quick.
  • If you need an overnight website, this is not suitable as it takes planning, design, coding, testing and revisions.

We hope this comparison helped with decision making!

Contact our Web Designers at Spin Design team, the top professional Web Design Company in Sydney. You will love the customised website, which works hard to increase your business turnover!

If someone you know should be using a customised website for their awesome business share this post with them.

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