In case you’re wondering why you should care about your website’s user experience, think of it this way, your business’s website is the virtual face of your brand. And it is the first thing that many future customers will see, and it is likely the first impression that they will have. Do you want that user’s first experience to be a challenging one?
Here are three effective ways to improve your website’s user experience.
- Increase The Mobile Friendliness Of The Site
The first recommendation on our list is optimising your website for mobile. A responsive website is one that will adjust to whichever device the viewer is using. This will mean better conversion rates and higher search engine rankings.
According to recent data, up to 50% of all internet traffic derives from mobile searches which is something to keep in mind when weighing the pros and cons of optimising your site.
- Speed Up Your Website
A fast loading website is what all website owners should strive for. This has become essential for favourable search engine rankings. This has been the case ever since Google’s 2018 Speed Update, which made page speed or how fast a site loads a significant ranking factor.
Having a slow website means fewer conversions which is a big problem. Before you take steps to improve your site’s speed, be sure to check on the current pace of the site and improve it from there.
- Simplify Your Website Structure
This tip concerns the navigation of your website. It’s all about how the internal links of the site are organised. This should be done in a non-complicated, easy to understand manner. Your site visitors should know immediately what menu item to select to reach the information they came for. When it comes to user-friendly website efforts, simplifying the navigation and structure of the site is a must.
If you would like to learn more about implementing these three ways to improve your website’s user-friendliness factor, let us know.
For holistic web development in Sydney that includes all these tips, implementations and more, get in touch with Spin Design. We design and develop websites that are optimised for search engines, user-friendliness and more.