Are you a business owner that has either noticed that you’re not making the revenue you once were or worse, you’re rarely dealing with real customers? Unfortunately, many Australian business owners aren’t equipped with the knowledge or time to tend to their brands’ online presence – a crucial part of a thriving business.
People often underestimate the importance of having a strong web design, which in a nutshell, is your business’ shopfront. Furthermore, they don’t foresee how small mistakes can have a great impact on potential customers.
So, let’s dive in and take a look at the critical design errors to avoid this year.
Lack Of User Research
A key component to a successful website is understanding your user – what drives them, what makes them tick. Designers often skip this critical market research step and act on a whim. This is not going to cut it! Give the people an experience worth remembering and they’ll certainly be back for more.
This point should go without saying but somehow it remains prevalent to this day. Picture yourself, how much time do you spend on your smartphone in a day? How often do you turn to your smartphone to drop a quick search into Google? Don’t underestimate the power of having a fully compatible smartphone page as users may be searching for businesses just like yours, but heading to your competitor for a better online user experience.
Navigation Is Not Intuitive
The best web pages are the ones where users don’t have to think too hard about where they’re going and how to get there. Intuitive navigation involves the step of ensuring that the user can click and find what they need in an order that makes sense. This takes some essential brainstorming before implementation, but ensuring that all systems are a go-ahead before racing to the finish line will be the key to creating a website that brings those positive conversions.
Having a polished and easy-to-navigate website is going to be the crucial step in the Australian business success of all industries this year, especially during a global pandemic that we still face today. For expert advice regarding the design of your brand’s web page, contact us here.