Don’t Make These 6 Mistakes On Your Website
Websites have become a necessity for any business in this day and age. Those without one are left behind. However, the online market has become increasingly competitive and it’s no longer just good enough to have a website ‒ you need to have a good website.
As a business owner or brand in Sydney, it’s important that you’re making use of the best website design Sydney practice if you want to stand out from the crowd. In that case, don’t make these 6 mistakes on your website:
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It’s Not Mobile Responsive
Did you know that majority (54.4%, in fact!) of users access the internet via mobile devices? It’s for this reason that you should ensure your website is mobile-friendly and optimised. If users find it difficult to use your site, they will leave without even considering the content of your website.
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Slow Loading Speeds
Studies show that 57% of internet users will abandon a website that takes more than 3 seconds to load. The more scary statistic is that if a user has had a bad impression of your site, nearly 80% of them won’t return to your website ever again. Be sure to prioritise your loading speed ‒ your conversion rate depends on it.
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Confusing Layout And Navigation
If your navigation and layout are poorly set with no strategic purpose, clients won’t be able to find what they’re looking for and they’re not going to stick around to find it either. Make sure that your website is easy to navigate and that it has a logical flow. Ideally, your client shouldn’t have to work to find information at all, so keep it simple.
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Non-optimised Web Copy
Using generalised website copy that speaks all about your product or service may have worked in the past, but today, clients only care about themselves. Ensure that your website copy is targeted toward your ideal customer and is user-centric too, it should focus on how your product or service can benefit them.
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Unprofessional Photography (Or None At All!)
If you want your business or brand to appear professional and high-quality, it’s time to invest in high-quality photographs. Poor photography on your website makes it look dodgy, and if you only use stock photography on your website, your brand will lack personality and fail to stick out from the crowd. Professional photography elevates all websites and their perceived value.
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Not Enough Call-To-Actions
If you want users to take action on your website, you should prompt them frequently to do so. Try to include a CTA at least between every 2 – 3 sections of your website, so that your audience can easily take action.
Better To Leave It To The Professionals
While DIY-ing your website may seem like an attractive option, it may harm your business or brand if you overlook the above-mentioned elements. You don’t have to do it alone. Contact us at Spin Design, we’re the best website design agency in Sydney and we’d be happy to help you find your best web solution.
