Best Website Design Trends To Keep Your Eye On This Year
As a brand owner, you are probably well aware that having a high-quality, well-functioning website design that shines a positive light on the brand is of top priority. Investing in on-trend website design promises to deliver myriad benefits, including increased credibility, a better user experience, improved search engine rankings, engagement and higher competitive advantage!
Year after year, website design trends evolve and adapt to new technologies and user behaviours, leaving you brushing up on some elements of your website. As one of the best website design Sydney-based companies, we will use this article as a resource containing several of the stand-out website design trends in 2023.
Dark Mode
Dark mode has become increasingly popular due to its sleek, modern look and energy-saving benefits for users with OLED screens. In 2023, we expect to see more websites adopting dark mode as an option for users. Dark mode can be particularly effective for websites with lots of visual content, allowing images and videos to pop against a dark background.
Simplified Navigation
In the age of information overload, users want to find what they are looking for quickly and easily on a website. This year, we will notice websites simplifying their navigation menus, reducing the number of options and using clear, concise language to guide users to their desired content. Simplified navigation may significantly improve the general user experience and help visitors find what they need faster, leading to higher engagement and conversions.
Mobile-First Design
With more and more users accessing websites via mobile devices, businesses can benefit by prioritising mobile-first design. Mobile-first design means creating a website with mobile users in mind first and then adapting it for larger screens, leading to faster load times, better user experience and higher search engine rankings.
Voice Search Optimisation
As voice search continues to boom, websites need to optimise their content for voice search queries. This process entails using natural language and long-tail keywords in website copy and meta descriptions to improve the website’s visibility in search engine results and provide a better user experience for visitors who prefer this approach.
Interactive Elements
Implementing interactive elements, such as animations, videos and gamification is a new method for entertaining and engaging visitors and making the website experience more memorable.
Personalisation
Personalisation can help websites create a more customised user experience, offering ample benefits for engagement and conversion rates. Use data to personalise content, such as recommending products or services based on a user’s previous browsing or purchase history.
Accessibility
Accessibility is a crucial consideration for websites, as more and more users with disabilities access websites online. Brand owners should prioritise accessibility by including features such as alt text for images, transcripts for videos, and keyboard navigation for users who cannot use a mouse.
By staying updated with the latest trends and putting user experience first, your business can rest assured that its website engages visitors, creates a highly memorable experience, and helps you reach your goals quickly! Spin Design can assist you with incorporating these elements for the best website design Sydney offers! Start by contacting us today!
