Using Blogs To Increase Sales On Your E-Commerce Website
Whether you already have a successful e-commerce store or you’re just starting out, your website design needs a blog. You might be wondering why you should prioritise blogging when your business is selling products…
The short and simple answer is that by having an active and valuable blogging presence, you’ll increase traffic to your website as well as sell more products. Want to know how? In this blog, we’ll discuss using blogs to increase sales on your e-commerce website.
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Search Engine Optimisation
By now you know that being positioned on the first page of search engines is imperative if you want potential customers to find you. But how do you get there? Blogging is a great strategy to improve your search engine positioning.
You can do this by embedding the relevant keywords that your audience is searching for into your blogs. The more you blog, the more you’ll be indexed. This means that your audience will start to find you with ease. The best part? They’ll be warm leads who were actively searching for your product.
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Grow Your Email List
A blog is also a great place to gather subscribers for your email marketing list organically and naturally. In your blog, you should talk about topics your audience is interested in learning more about.
This means that you can use a call-to-action that drives them to a valuable lead magnet, giving them an incentive to sign up for your mailing list. This will provide you with great insights into your audience’s topics of interest, positioning you better to nurture them through your email marketing strategy.
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Industry Expert Positioning
Your blog creates the opportunity for you to position yourself as an industry expert and earn your customers’ trust. By creating blog content that helps your audience with information or solutions they’re seeking more information about, they begin to trust you.
Some examples of blog pieces that will help position you as an expert include how-to videos, tips and tricks, tutorials, breaking industry news and more. Always ask yourself how you can bring value to your audience.
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Get Traffic From Social Media
You can repurpose your blog posts as social media content pieces. Share snippets or a preview of your blogs and direct your audience to your website to see the full piece. This is a great strategy to direct your social media followers to your website, where they are free from other distractions and where you control their experience.
Next Steps
With benefits such as improved search engine ranking and visibility, increased website traffic, growing your mailing list, improving your customer engagement and loyalty, and increasing sales, it’s clear to see why a blog provides great value to any e-commerce brand’s marketing and sales efforts.
Do you need help with your e-commerce website design? You don’t need to do it alone. Contact us at Spin Design. We’re a web development company in Sydney, and we’ll support you each step of the way.
