Two Key Things That Make E-commerce Websites Work
Nowadays, it’s safe to say that at least 50% of your business ‒ if not more ‒ depends on your website. E-commerce has become a fundamental part of most businesses, rather than being a subdivision as it used to be.
Because e-commerce is so vital to the modern business, it is then critical to ensure that you hire excellent website designers in Sydney so that your e-commerce game is best-in-class. Web design plays a vital role in the success of your e-commerce strategy because it makes all the difference in attracting customers, retaining them and then guiding them through the sales funnel towards a sale.
This takes skill, know-how and no small amount of talent on web designers’ behalf. Here are two major tips to know good e-commerce web design from a poor one.
It’s Simple
The best e-commerce websites are very simple and straightforward. Anything cluttered with a million bright colours, pop-up ads, banners and videos will only serve to distract the customer, frustrate them and, more likely than not, scare them away.
If your goal is to make a sale, then remove all the distractions so that you can steer them towards that end goal in as straight a line as possible.
Therefore, it is best to avoid overly complicated navigation systems or confusing layouts. There is a time and place for being innovative and thinking outside of the box when it comes to web design. However, e-commerce websites are seldomly the place for this.
Above all else, e-commerce websites should be simple, straightforward, familiar and easy to use so that customers who wish to buy something have nothing hindering them from doing so.
It’s High Quality
Just because your website design is simple and straightforward does not mean that it should look cheap. A good e-commerce website will look clean and everything will appear to be high-quality.
This means that every image used on the site should be in high resolution and not pixelated. In addition, pictures used should be professionally photographed and not DIY photographs with poor lighting. A professionally shot photograph or professionally drawn image is easy to spot and stands head and shoulders above home-cooked imagery taken with your cell phone camera.
Moreover, any fonts or logos used should also be clean and devoid of any kind of low-quality signs.
To hire expert website designers in Sydney, contact Spin Design today and let us make your e-commerce website come alive!
