A Guide To Duplicate Content

Designing and managing your own website with limited knowledge can be challenging. It can take your focus away from running your business, growing your customer base and outperforming against competitors. These are reasons enough to consider outsourcing your web development in Sydney to professionals who can build an optimal website that is supportive of your business objectives. 

But web developers do more than just this. We also look for gaps in your current build, address gaps in the user experience and help to resolve duplicate content issues.  

As a business owner, duplicate content may not ring alarm bells for you, but it can be detrimental to your online presence. In this article, we take a look at just what it is and how it affects you.  

Why Is Duplicate Content Concerning? 

Duplicate content, as the name implies, is content located on more than one URL. While it may not seem like much of an issue, it can cause problems with your rankings in search results. And search engines, such as Google, will not index pages with duplicate content. This means you may not reach your target audience, have low conversion rates and ultimately decrease the possibility of online growth.  

How Does This Happen? 

There are a few ways this can occur and without a trained eye, you may not be sure how to resolve duplicate content.  

Depending on your business, you may categorise products to purchase. These can be sold by category, but there may be an overlap where Product A can fit into a few different categories. This results in content being duplicated over several URLs. 

The other way this can occur is that you may source products from a manufacturer who sells to different businesses. They may provide marketing material, which you may upload onto your website. The problem is that other businesses will do the same., which can lead to duplicate content over various URLs. 

This brief but comprehensive overview of duplicate content can give you more insight into how damaging it can be for your business, online presence and even digital marketing strategy. 

Experts such as us at Spin Design understand the complexities of the issue and can help you avoid it becoming a problem again. Contact us to learn more about our web development solutions in Sydney and let’s help you achieve your business objectives.